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Bord Gáis Energy Celebrates Service Engineers On Call This Christmas

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Emotive brand campaign from Folk Wunderman Thompson captures the spirit of the season and commitment of workers during the festivities

Bord Gáis Energy Celebrates Service Engineers On Call This Christmas

Today, Bord Gáis Energy launches an emotive TV campaign for the festive season. The campaign entitled 'On Call' aims to capture the real spirit of Christmas and takes inspiration from Bord Gáis Energy’s Service Engineers, everyday people who sign up to work on Christmas Day, even if it means having to spend the day away from family. The new TV campaign showcases the level of care and commitment they bring to their jobs, 365 days a year.  

Christmas Day is a day when nobody should have to worry about their home and the creative campaign depicts a Bord Gáis Energy Service Engineer going the extra mile to ensure customers can enjoy the day. Bord Gáis Energy Service Engineer teams are on call throughout the festive season to make sure nothing gets in the way of Christmas and family. It is this sacrifice that is captured beautifully in this campaign.  

The creative, developed by Team Nucleus, sees another project delivered by best-in-class agency talent. For Bord Gáis Energy, this team comprises Folk Wunderman Thompson and Mindshare Ireland who offer a fully integrated solution to Bord Gáis Energy under the mantle of ‘Team Nucleus’. 

The latest campaign is a further extension of Bord Gáis Energy’s new brand positioning which aims to imagine better ways for customers to live, work and enjoy their free time. Putting the customer firmly at the heart, its purpose is to help customers live more sustainably by providing smart energy saving plans and innovative products solutions and services. Its promise is to frequently delight customers with brilliant and exclusive rewards through the Bord Gáis Energy Rewards Club. 

Speaking about the campaign, Karl Waters, creative partner at Folk said: “Our inspiration for this campaign came from the service engineers who give up their Christmases so that we can enjoy ours. We thought it fitting to tell a warm Christmas tale around these unsung heroes” 

Dermot Mulligan, head of marketing, Bord Gáis Energy added: “There are heroes in our organisation who work tirelessly and give their own energy in order to help our customers lives run smoothly. Christmas is a time when this commitment is even more important, and we really wanted to celebrate the way our Service Engineers go above and beyond to deliver our commitment. We are always ‘imagining a better way’ to deliver a high level of service to our customers and this is an example of that.”  

The ‘On Call ‘TV campaign went live on Monday 22nd November, followed by a full roll out on social media.  

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Agency: Team Nucleus (@ Folk Wunderman Thompson)

Creative Team

Creative Partner: Karl Waters

Creative Director: Keith Lawler

Strategic Planners

Head of Planning: Eimear Fitzmaurice

Senior Strategist: Kim Comiskey

Account Team

CEO: Abi Moran

Account Director: Megan Kelly

Account Manager: Kate Curry

Account Executive: Emily Corcoran

Agency Producers

Broadcast Director: Michael Cullen

Social and Content Producer: Eric Brindley

Production Assistant: Rachel Cody


Media Agency: Team Nucleus @ Mindshare


Production Company: Antidote

Director: Max Fisher

Production Producer: Grainne Tiernan

Editor: James Ronsen, Final Cut

Colour: Matt Turner - Absolute Post

Post Supervisor: Jen Connolly

Post Production: Absolute Post

Post Producer: Lisa Vaughan

2D Lead/Flame: Antonio Jimenez

2D Flame: Harvey David, Joe Tang, Av Bains

Genres: People, Dialogue

Categories: Utilities, Gas

Folk Wunderman Thompson, Tue, 23 Nov 2021 13:22:33 GMT