Boots Recouples with Love Island as Official Beauty Partner

Boots is recoupling with ITV2’s Love Island as the official Beauty Partner for the third series in a row. The latest series, set to return to screens on January 16th 2023, will see Boots stocking the Love Island villa with more beauty must haves than ever before, across 13 different categories including make-up, fragrance, skincare, dental, toiletries and leading sun-care protection brand Soltan. 

The exclusive beauty partnership will be supported with the return of the 360-marketing campaign entitled “Find the Ones”, which helps customers discover the products seen on the show and find their own perfect match. In the last series of Love Island, two thirds of the campaign audience took action as a result of seeing the campaign and it achieved over 20 million impressions across all channels.  

Boots will be stocking the dressing room with the latest brands and products for the islanders and viewers to fall in love with. Exciting new arrivals to the line-up this series include Shark, Elemis, Georgio Armani and, along with the much-loved brands from previous seasons, such as Liz Earle, Fenty, Huda, 17, MAC, No7, Soltan and Soap & Glory. The latest summer series led to an average of 227 weekly product placement moments for Boots, helping products featured enjoy the ‘Love Island effect’, with sales up over 50% on average. Particularly strong performing brands included 17 Cosmetics with sales up 125%, Soltan +117% and Boots Glow growing by 54%.  

Peter Markey, chief marketing officer at Boots comments: “We are thrilled to be returning to the Love Island villa as the official beauty partner for the third time. The partnership performs extremely well for us and allows us to showcase our brands in front of an engaged audience of both new and existing customers. This winter, we want to inspire customers looking to enhance their beauty regimes or upgrade their makeup bags to try out the Islanders looks for themselves at home.” 

Bhavit Chandrani, ITV director of creative & digital partnerships said: “We’re really excited to team up with Boots as our beauty partner again this series. Every year our partnership has strengthened & grown and the Islanders love trying the fantastic range of Boots products which they have access to in the Love Island villa. This year it’s guaranteed to be better than ever.”

Keep your eyes peeled for Boots beauty moments throughout the show and beach hut tutorials on the @bootsuk social channels. Boots will also be providing Love Island fans with easy ways to shop villa favourites, plus a dedicated hub that will be packed with exclusive content. Be sure to use the hashtag #FindTheOnes to follow the latest buzz on social media.