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Boost Mobile & The Monkeys Launch ‘Stay Living’

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Three short films follow friends through a zombie apocalypse

Boost Mobile & The Monkeys Launch ‘Stay Living’

Sydney agency The Monkeys has created three short films for Boost Mobile in a collaboration with director Matt Devine at The Glue Society (Revolver).

 


The films are part of a campaign called ‘Stay Living’, which follows a group of friends through a zombie apocalypse.

 


“Boost is a brand that ultimately believes in freedom and non-conformity,’ says Micah Walker, Executive Creative Director at The Monkeys. “And with this campaign, we really wanted to engage the audience with a series of offers that played to that belief, and did so in an unexpected way.”

 


“This idea of ‘Stay Living’ is obviously a point of view on the world, but rather than hold a mirror up to reflect reality we wanted to wrap it all up in a story that was entertaining and unconventional. Standing against a world of zombies just made sense,” says Walker.

 


As part of a targeted blogger outreach strategy, the films feature popular bloggers including Kimmi Smiles, a zombie-loving 21 year-old who has almost 168,000 subscribers to her YouTube channel, and Louna Maroun, a vlogger with more than 50,000 followers. 

 

Check out the 'Stay Living' Tumblr Gifs at: http://staylivingzombies.tumblr.com/

 

Credits

 

Boost: Stay Living
Boost CEO: Paul O'Neile
General Manager: Business Development - Anthony Torr
Customer Experience Manager: Tina Cleary
Agency: The Monkeys
Chief Creative officer: Justin Drape
Executive Creative Director: Micah Walker
Digital Creative Director: Jay Gelardi
Art Director: Oksana Valentelis
Copywriter: Henry Kember
Head of Broadcast Production: Thea Carone
Broadcast Producer: Jade Wannell
Executive Planning Director: Fabio Buresti
Channel Planner: Mat Rawnsley
Senior Engagement Planner: Rachel Maughan
Social Media Strategist: Matt Abet
Director of Client Services: Dan Beaumont
Content Director: Gini Sinclair
Content Manager: Anthony Campagna
Production Company: Revolver
Director – The Glue Society: Matt Devine
Executive Producer/Managing Director: Michael Ritchie
Producer: Adrian Shapiro
Editing: Dan Lee / Editors
VFX Supervisor: Nicholas Ponzoni, Fin Design
Composers & Sound Design: Nylon
Saffron & Jen Film: Nicky Routledge
Ben Film: Christopher Kelaart
Mary Film: Son Of Kick
PR Agency: Magnum PR


Print Credits:
Photographer: Ingvar Kenne
Photo production: The Pool Collective
Retouching: Outpost
Art Buyer: Meghan Petersen

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The Monkeys, Tue, 11 Jun 2013 13:58:39 GMT