Boomtown Indulges in Personal Love Stories with Intimate Campaign
The 'Wear Love More' initiative was aimed to promote LG's AI DD washing machine which gives 18% more care than their previous model
Boomtown Productions has released a campaign for LG Gulf through HS Ad. The three films in the series promote the 'Wear Love More' campaign where viewers are invited to share stories of their favourite pieces of clothing.
The initiative was aimed to promote LG's AI DD Washing Machine, which gives 18% more care than their previous model, meaning you can wear the clothes you love more. Hence the tagline, 'Wear Love More'.
Director Rory Mcloughlin of Boomtown Productions, said: "I wanted to make a set of emotionally rich and encapsulating films yet simple and straight to the point. To tell the story of my character's favourite piece of clothing giving context and an emotional connection with viewers within one minute and without rushing. Che (HSAd creative director) and I collaborated together on these stories. We wanted to appeal to the broad range of cultures living here in the UAE. So our characters came from different backgrounds and their stories felt genuine."
Rory continued: "I wanted the look and feel to be moody and visually rich in character. Scenes that felt natural. DOP Nadeem Rifai and colourist Serene Issa really did a great job in understanding my vision and the handheld nature makes the films feel more authentic in their story telling and characters."
"Thanks to Matt at BKP for the sound design and mix to really immerse viewers into the scenes and building more intrigue." concluded Rory. "Also Suresh Nair for the tight edit. I'm surprised we fit them all into one minute slots with the scenes flowing so easily. Big thanks to the production crew, especially producer Zoey Gumbs for making my vision for the film series come to life and having faith in me."
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Product: AI DD Washing Machine
Location: Dubai, United Arab Emirates
Distribution: Middle East and Africa
Production company: Boomtown Productions
Director: Rory McLoughlin
DOP: Nadeem Rifai
Producer: Zoey Gumbs
Colouring: Serene Issa
Editor: Suresh Nair
Sound design and mix: Matt Faddy, BKP
Art Director: Benn Robinson
Wardrobe: Fabiana Lolli
1st AD: Jad Al Saabi
1st AC: Roger Schram
2nd AC: Rian McLoughlin
Sound: Chris Clarke
Gaffer: Waleed Hamia
Location Manager: Calvin Pinto
Creative Director: Che Soonhyun
Art Director: Jungmin Heo and Eunju Sa
HSAd Digital AE: Yunjoo Park, Mansoor Syed
LG Electronics Marketing Manager: Su myoung Yoo
Categories: Home, LaundryBoomtown Productions, Thu, 29 Oct 2020 09:09:27 GMT