Today, Booking.com debuted a dynamic new ad campaign empowering consumers to get off their social media feeds and actually ‘Be a Booker’ themselves. Created by Anomaly, the campaign celebrates bookers who turn their travel dreams into actions instead of just pinning, posting and swiping, while inspiring travellers to be bold and press the confirmation button.
Booking.com connects travellers with the world’s largest selection of incredible places to stay and 76% of Americans want to spend more of their free time travelling, making the market in the United States primed with opportunity to take advantage of Booking.com’s variety of accommodations and daily deals, highlighted in the ‘Be A Booker’ campaign. Also featured in the campaign is Booking.com’s free cancellation policy with 36% of Americans saying they are too busy at work to travel, the offering allows consumers to: “book now and ask their boss later.”
With a travel industry full of talkers, Booking.com is staking a claim to being the travel company for “The Bookers. The Doers. The ‘hit that confirmation button and let’s go!’ers!” Creating a community of ‘bookers’, Booking.com aims to remove any excuses and inspire consumers to put down their phones and pick up their boarding passes. With Americans who take all or most of their vacation days reported as being 20% happier with personal relationships and 56% happier with their health and well-being, Booking.com understands the importance of travel—whether it’s a two-week dream vacation, a quick weekend road trip or visiting family and friends.
“The amount of travel content that is consumed by people dreaming of travel is higher than ever,” says Pepijn Rijvers, chief marketing officer at Booking.com. “By creating a community of ‘bookers,’ Booking.com is aiming to celebrate the people who take action and empower others to experience the world, no matter where that is. Booking.com wants to inspire ‘bookers’ and as a leading tech company, assure them that we’ll do all the work to take the friction out of the travel process to help them plan their trip in a seamless way.”
The integrated campaign will debut on a national level February 25th across TV, including: primetime, and online channels, with a mix of 60- and 30-second ‘Be A Booker’ spots as well as four separate 15-second spots dubbed ‘Ask Your Boss Later,’ ‘What You’re Looking For,’ ‘Big Plans,’ and ‘L.A. Baby’ with Mindshare managing the TV buy.