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Group745
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Group745
Creative in association withGear Seven
Group745
Booking.com Launches ‘Booking.yeah’
22/01/2013
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First-ever brand campaign created for U.S. market by Wieden+Kennedy Amsterdam
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Booking.com, Planet Earth’s #1 accommodation site, today announced the launch of its first-ever brand campaign. Created for the U.S. market with advertising agency Wieden+Kennedy Amsterdam, the ‘Booking.yeah’ campaign will launch today online, in movie theatres and on TV networks across the country.
 
Travel and accommodation planning can be a gamble. U.S. travelers are oversupplied with choice and options and undersupplied with vacation time. Getting it wrong can ruin it entirely. But when you get it right, it feels absolutely incredible.
 
 
“With over 265,000 participating hotels and accommodations in 178 countries, and over 5,000 people worldwide dedicated to serving travelers since 1996, we believe Booking.com creates more of these incredible moments for people than anybody else”, says Paul Hennessy, Booking.com’s Chief Marketing Officer. “That moment of joy, when you realize just how great your accommodation is, and how amazing your trip is going to be, is the focus of the campaign.” 
 
The campaign transforms the word “booking” from a simple transaction and company name into an adjective for the sheer, unbridled joy and satisfaction when you open the door to your accommodation and know you’ve got it right. It is an adjective for those moments of delight that Booking.com uniquely delivers to its customers.
 
W+K Executive Creative Director Mark Bernath comments, “The accommodation sets the tone for the trip. When it's wrong, the trip can never be what you've imagined. But when it's right, you have won. You will sleep amazingly well. You will be funnier and more charming.  And those who have entrusted you with the booking will consider you to have superhuman decision-making powers. You are a booking genius.”
 
The ‘Booking.yeah’ campaign will launch with a 60 second film carrying the same title, which will air online and across the U.S. on TV networks and in movie theatres. The ‘Booking.yeah’ film will be followed by a further series of films (both 30 and 15 seconds); all directed by the infamous collective Traktor – with each individual narrative extoling the delight of right in a different fashion. 
 
The films will be complemented by a range of online and experiential activations, providing further consumer engagement through a series of elaborations on the “Delight of Right”.
 
Credits
 
BOOKING.COM
CEO: Darren Houston
CMO: Paul Hennessy
Brand Director: Cort Cunningham
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Copywriters: Rick Chant, Zach Watkins
Art Director: Barney Hobson
Head of Broadcast: Erik Verheijen
Agency Producer: Tony Stearns
Planners: Martin Weigel, Richard Oldfield
Group Account Director: Jordi Pont
Account Manager: Bastien Laurent 
Project Manager: Jackie Barbour
Business Affairs: Michael Graves, Emilie Douqué
 
MEDIA BUY: WIEDEN+KENNEDY NEW YORK
 
FILM PRODUCTION
 
PRODUCTION COMPANY: TRAKTOR
Director: Traktor
Director of Photography: Stéphane Fontaine
Head of Production: Rani Melendez
Executive Producer: Richard Ulfvengren 
 
EDITING COMPANY: FINAL CUT LONDON
Editor: Edward Line
Executive Producer: Michelle Corney
 
AUDIO POST: WAVE AMSTERDAM
Sound Designer/Mixer: Alex Nicholls-Lee
 
MUSIC: MASSIVE MUSIC
Artist / Title: Various tracks
Music Company: Massive Music
Music Producer: Mr. Tommy Zee
 
ONLINE/VFX: GLASSWORKS AMSTERDAM
Flame: Morten Vinther
Executive Producer: Jane Bakx
 
TELECINE: FINISH 
Colorist: Paul Harrison
Executive Producer: Fi Kilroe
 
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