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Booking.com Launches ‘Booking Right’

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Second spot from first-ever brand campaign

Booking.com Launches ‘Booking Right’

 

'Booking Right', the second spot from Booking.com's first-ever brand campaign, has now launched, expanding the campaign that first launched in the U.S. on January 22nd.
 
 
The second spot continues to build on that moment of joy when you realize you got your accommodation right, focusing on the family from the launch film, as they wearily approach their holiday accommodation.
 
The 'Booking.yeah' campaign can be viewed online, in movie theatres and on TV networks across the U.S..
 
Credits
 
BOOKING.COM
CEO Darren Houston
CMO Paul Hennessy
Brand Director Cort Cunningham
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors Mark Bernath & Eric Quennoy
Creative Directors Mark Bernath & Eric Quennoy
Copywriters Mark Bernath & Zach Watkins
Head of Broadcast Erik Verheijen
Agency Producer Tony Stearns
Planner s Martin Weigel, Richard Oldfield
Group Account Director Jordi Pont
Account Manager Bastien Laurent 
Project Manager Jackie Barbour
Business Affairs Michael Graves, Emilie Douqué
 
MEDIA BUY WIEDEN+KENNEDY NEW YORK
 
FILM PRODUCTION
 
PRODUCTION COMPANY TRAKTOR
Director Traktor
Director of Photography Stéphane Fontaine
Head of Production Rani Melendez
Executive Producer Richard Ulfvengren 
 
EDITING COMPANY FINAL CUT LONDON
Editor Edward Line
Executive Producer Michelle Corney
 
AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee
 
MUSIC MASSIVE MUSIC
Artist / Title Various tracks
Music Company Massive Music
Music Producer Mr. Tommy Zee
 
ONLINE/VFX GLASSWORKS AMSTERDAM
Flame Morten Vinther
Executive Producer Jane Bakx
 
TELECINE FINISH 
Colorist Paul Harrison
Executive Producer Fi Kilroe
 
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lbbonline.com, Thu, 07 Feb 2013 10:37:37 GMT