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adam&eveDDB and launch UEFA Women’s EURO 2022 sponsorship campaign Inspires the Next Generation of Female Footballers in UEFA Partnership Film

As part of a multi-year partnership with UEFA, adam&eveDDB and have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022. 

The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players. 

A hero 120” TVC is centred around a journey of discovery, in which a young child starts to discover and unlock their football skills. The child finds out that their Mom is taking them to the final of the Women Euros, where they meets their role model, England football player Millie Bright, making her dreams come true, thanks to one small – yet significant – booking moment. 

The story, which at first might seem like the journey of a young boy, plays on viewers’ bias, and attempts to shift perceptions, while creating a fun and playful spot that showcases a love for football and a pivotal moment, as we learn that the young footballer is actually a girl. 

adam&eveDDB worked with to ensure gender diversity on and off camera. The ad was directed by Natalie Rae and features female football stars, including German player, Linda Dallman in their German adaptation.

Selma Ahmed, Creative Director at adam&eveDDB, said: “This is just the start of a bigger ambition to showcase the power of travel - celebrating experiences that shape and inspire the future generations.” 

The campaign runs from 5th July to 31st July, in the UK and Germany across TV, OOH, print, media partnerships with DAZN and Global Radio, as well as a tactical activations with ESPN in the US. 

The media will be handled by MindShare. 

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Chief Marketing Officer: Arjan Dijk

Director of Brand and Production: Carine van der Heijden

Head of Brand Creative: Diana Marcela Agudelo Hernandez

Brand Creative Manager: Ali Ronca

Head Of Brand Production: Nadia Pack

Brand Producer: Nicole Olwagen

Senior Sponsorship Manager: Sam Cussins

Senior Project Manager: Jamie Jeffers

Senior Designer, Motion: Giuliana Latte


Agency: adam&eveDDB

Creative Director: Genevieve Gransden

Creative Director: Selma Ahmed

Head of Strategy: Will Grundy

Business Director: Jo Lorimer

Account Manager: Jono Shaw


Production Company: Object & Animal

Director: Natalie Rae

EP: Dom Thomas / Laura Hegarty

Producer: Lucy Sherwood

Production Manager: Andrea Harvey

DOP: Eira Wyn Jones

1st AD: Ben Glickman

1st AD: Spyridoula Bagiorgou

Director Assist and 2nd Unit: Anna Hopkins


Camera Op London: John Ellis Evans

Location Manager : Petros Chitris / Maria Thomopoulou

Focus Puller: Giorgos Maniatis

Steadicam: Michalis Tsimnropoulos

Gaffer: Michalis Christoforatos

Line Producer: Kostas Tagalakis

Art Director: Katerina Kyrozi

Stylist: Dafni Iliaki

Make up: Mina Komini

Hair Stylist: Irini Chatzoglou

Casting director: Cameron Lock


Offline: The Assembly Rooms

Editor: Eve Ashwell

Edit producer: Daniel Breheny

Edit assistants: André Rodrigues, Bruna Manfredi

Post Production

Post-Production: Absolute Post

VFX Supervisor & Lead Nuke Artist: Harvey David

Lead VFX & Flame Artist: Antonio Jimenez

VFX Artists: Carl Godwin-Alvarez, Tommy Coulter-Liston, Rahul Karavadra, Toby O’Connell

VFX Creative Director: Phil Oldham

Head of CG: Rebekah King-Britton

CG Artists: Patrick Keogh, Keith Rogers, Heidi Prescott

Motion Graphics: Blind Pig

Motion Graphics Artist: William Smith

Senior Producer: Rosanne Crisp

Producer: Mary Musasa

Production Assistant: Yasmin Tilly

Executive Producer: Jenna Le Noury


Colour: Time Based Arts

Colourist: Simone Grattarola


Sound: Wave Studios Amsterdam

Sound Designer: Archie Presley

Producer: Michael Hoogdorp

Music Supervision

Music Supervisor: Beth Urdang @ Selfsame Industries

Genres: People

Categories: Travel, Booking platforms

adam&eveDDB, Fri, 15 Jul 2022 12:31:14 GMT