Wed, 06 Jul 2022 17:19:00 GMT
Booking.com, the global travel leader making it easier for everyone to experience the world has launched its, ‘Nostalgic Neighbours Finale Stay on Ramsay Street’, via Red Havas and Host/Havas.
As Australians prepare to bid an emotional farewell to Neighbours (28th July), Booking.com is giving fans the opportunity to book a stay in one of the most iconic homes in Australia. Nestled in the quintessential Aussie cul de sac, 28 Ramsay Street, the fictional residence of Karl and Susan Kennedy will become home for lucky Neighbours lover in an Australian first.
Marking the end of the iconic soap that has graced the nation’s screens for 37 years, the two-night stay will coincide with the airing of the Neighbours finale episode on 28th July. Guests will also receive a Backyard Barbie & Beers with Karl Kennedy AKA Alan Fletcher, before settling in to watch the final episode on a massive plasma screen TV.
With a mission to make it easier for everyone to experience the world, Booking.com’s listing of 28 Ramsay Street is just one example of the many unforgettable travel experiences that customers can enjoy at the one of the more than 6.5 million instantly bookable listings in vacation homes, apartments, and other unique places to stay around the world.
Simon Clark, regional manager, PR and communications, Oceania at Booking.com, said, “They say home is where the heart is and as Australia’s longest running soap, Neighbours has earned a very special place in the hearts of Aussies and fans all over the world.
“Booking is thrilled to be a part of Australian TV history, giving fans a once in a lifetime chance to stay on the real-life Ramsay St (with some extra soap star perks). Number 28 is just one of the many homes available to book now in Australia on Booking.com. From Ewingsdale to Erinsborough for every home imaginable, Booking.com has you covered.”
Alexandra Bryant, executive director at Red Havas, said, “When thinking of Aussie homes, it doesn’t get much more iconic than Ramsay St. Neighbours has been such a huge part of Australian culture for the last 37 years, so it was the perfect partnership for Booking.com to showcase its choice, value, and quality of Aussie homes on the site.
Neighbours closing the curtain is such a milestone moment and we want fans to be able to become part of Australian television history with this once in a lifetime stay in the Kennedy home thanks to Booking.com.”
The campaign is rolling out across earned media, digital, social, and experiential.view more - Creative
Agency: Red Havas, Host / Havas, Havas Labs
Categories: Travel, Booking platformsHost/Havas, Wed, 06 Jul 2022 17:19:00 GMT