The Hardy Boys has announced that creative director Bongi Mhlongo (affectionately known as “Bon”) officially joined the agency in January 2019. “The Hardy boys and I have always had a working relationship. The only difference now is that we have finally taken our relationship to a new level…we’ve moved in together,” she said.
With a background rooted in creative agencies, copywriting and entrepreneurship, Bongi has built a solid reputation in the industry as a force to be reckoned with. She leveraged technology and her networking skills to kick-start her own business, Blaqpage Creative Communications in 2013. She was voted Young Direct Marketer of the Year in 2018 at the Assegai Awards and if that’s not enough she is also an internationally published poet with an incredible NGO under belt, PS Parenting Solo.
When asked about how she feels about the evolution of the industry and the changing roles of women in advertising, Bongi expressed: “The women have been getting a seat at the table for a while now, the challenge is whether they are in positions to actually affect the change they would like to see in the industry. I am not just happy with being called a Creative Director if that does not translate to getting involved and adding my award-winning expertise perspective to the brands I work with. The industry as a whole has some way to go in this regard. I joined The Hardy Boys because I rate them as one of the more progressive agencies. I am geared and looking forward to creating a space where it is normal to have black female creative directors.”
Find out more about The Hardy Boys here.