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Bon Jovi Gets Fans to Sing Their New Single For Themselves

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Fans were given lyrics without music to bring their own creativity to the song 'Limitless' via BBDO New York

Bon Jovi Gets Fans to Sing Their New Single For Themselves

Rock & Roll Hall of Fame band Bon Jovi are giving fans a unique interactive teaser of their brand new single, ‘Limitless,’ from their forthcoming album Bon Jovi 2020

Weeks before the song is available, fans can go on their mobile device to record themselves singing the lyrics of ‘Limitless’ over a :30 instrumental version of the song. Since no one has heard the full song yet, users will have to bring their own creativity to sing the lyrics how they think they should sound. 

Fans will be encouraged to post their videos to Instagram Stories with #SingBonJoviContest for a chance to sing ‘Limitless’ live on stage with Jon Bon Jovi during their 2020 tour. The winner will be decided by the band and the best videos will be shared on Bon Jovi’s Instagram Stories. The contest will choose a winner later this month when the band releases ‘Limitless.’  

The song teaser is a partnership with BBDO New York, and is meant to engage the legion of Bon Jovi fans that have been anxiously awaiting new music.

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CLIENT: Jon Bon Jovi

TITLE: Limitless



Chief Creative Officer, BBDO Worldwide: Dave Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Senior Creative Director: Damjan Pita

Executive Creative Director: Tom Markham

Associate Creative Director: Jim Connolly

Director of Integrated Production: Dave Rolfe

Executive Producer: James Young

Developer: Nick Russo

Developer: Mike Bodge

Designer: Bhanu Arbuaratna

Production Artist: Ray McGale

Editor: Alex Lubars

Editor: Morgan Ammons

Island Records

Island Records COO: Eric Wong

Island Records, VP Marketing: Sharon Timure

Island Records, VP Digital Marketing: Jenna LoMonaco

Categories: Media and Entertainment, Social Media Platforms

BBDO New York, Mon, 10 Feb 2020 17:26:25 GMT