Bon Iver Releases 'Naeem' Music Video by Park Pictures Director AG Rojas

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This marks the first time the Los Angeles based director has worked with Bon Iver
Bon Iver Releases 'Naeem' Music Video by Park Pictures Director AG Rojas

Bon Iver has released 'Naeem,' the band’s first official, non-lyrical music video since 2012’s 'Beth/Rest'. The film marks Bon Iver’s first collaboration with Park Pictures’ Los Angeles-based, Barcelona-born director AG Rojas, who - after travelling the world as the child of a Colombian writer and Costa Rican painter - has credits including Gil Scott-Heron’s last and Earl Sweatshirt’s first music videos. He has also directed pieces for Kamasi Washington, Florence + The Machine, Emeli Sandé, Run The Jewels, and Zack de la Rocha.

AG says: “Naeem is concerned with the potential for intergenerational healing, and how we choose to engage with that potential. All my admiration and love to Cynthia Rodriguez and her child Azul who brought this idea to life, and to Bon Iver for amplifying it.”

'Naeem' is the midpoint of Bon Iver’s new album i,i (Jagjaguwar), which just earned 2020 Grammy nominations for Album of the Year, Record of the Year ('Hey, Ma'), Best Alternative Music Album, and Best Recording Package (Bon Iver Art Directors Eric Timothy Carlson & Aaron Anderson). These bring Bon Iver’s career total Grammy nominations to seven, having won two in 2012 for Best New Artist and Best Alternative Music Album (Bon Iver, Bon Iver).

Beginning tonight, Justin Vernon and many members of Bon Iver will host and perform across this weekend’s first-ever Eaux Claires HIVER festival in Eau Claire, WI. After a fall tour saw Bon Iver headlining its largest US venues to date - including The Forum in Los Angeles and Brooklyn’s Barclays Center - the six-piece live band will return to the road for 2020 tours through Asia, Europe, and the UK.

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Credits:

Writer + Director: AG Rojas

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Dinah Rodriguez

Line Producer: Pete Vitale

Director of Photography: Alexis Zabe

Production Designer: Chris Jones

Costume Designer: Tatiana Valentin

Casting: Sonia Hernandez

Visual Effects: a52

Starring: Cynthia Rodriguez, Azul Rodriguez, David Orellana, David Gonzalez Rojas, Christa Haxthausen

Categories: Music video, Short Films and Music Videos

Press Kitchen, 8 months ago