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Bombay Sapphire Removes Labels from Art in Latest Artisan Series Initiative

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BBDO NY launches digital gallery where people can see artwork by both emerging and established artists side by side

Bombay Sapphire Removes Labels from Art in Latest Artisan Series Initiative

This week, BBDO New York and Bombay Sapphire are launching 'Art Without Labels,' this year’s campaign to amplify the Bombay Sapphire Artisan Series, which supports emerging artists. Last year’s campaign, the Artifier project, changed how we saw the internet. This year’s campaign will change how we see art.

When people go to museums or art galleries, they tend to gravitate towards artwork labelled with the names of famous, well-known artists, often overlooking work made by less-famous artists. So, Bombay Sapphire decided to level the playing field by removing those labels and having people look at art without any preconceptions. The result is Art Without Labels, a digital gallery experience where people can see artwork by both emerging and established artists side by side, without knowing which artist created which painting. 

Eye-tracking technology will measure which pieces naturally draw the viewer’s attention. When viewers reach the end of the digital gallery, they will be able to view the unbiased data pulled from the eye-tracking technology to see which pieces they lingered on the most, regardless of the artist. The emerging artists’ websites and social channels will also be available should viewers wish to purchase art or contact the artist.

Click here to view the interactive website.

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Advertiser: Bombay Sapphire

Post Production / VFX

Compositor: Guilherme Sarinho

Flame: Jose Eduardo

VFX Supervisor: Diego Denardi

Creative Agency

Chief Creative Officer: Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Junior Art Director: Brian Kim

Junior Copywriter: Phung Do

Planning Director: Monisha Lewis

Senior Account Director: Steven Panariello, Janelle Van Wonderen

Senior Producer: James Young

Worldwide Chief Creative Officer: David Lubars

Associate Creative Director: Joao Unzer, Roberto Danino, Danny Adrian

Digital Production Company

App/Digital Production: Nickel Media

Developer: (Lead) Patrick Chisholm, Kris McCann

Director: Jason Nickel

Senior Producer: Joy Kuraitis

Technical Lead: Greg Webber

Production Service

Production Service Company: NB Content

Production Company

Animation Director: Thiago Pinho

Associate Producers: Michael Ritchie

Concept Artists: Sergio Rocha, Marco Samia

Director: Mateus de Paula Santos & Joao Tenorio

Executive Producer: Luis Ribeiro

Head of Production: Loic Francois Marie Dubois

Producer: Su Constantine

Production Company: Lobo

Production Assistants: Gaby Leal


Audio Post Production: Mophonics


3D : Marco Samia

Categories: Spirits, Alcoholic Beverages

BBDO New York, Wed, 18 Oct 2017 16:25:33 GMT