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Bombas Socks Provide Comfort During Uncomfortable Family Moments This Christmas

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Bindery is behind the holiday campaign about the awkwardness of Christmas

Bombas Socks Provide Comfort During Uncomfortable Family Moments This Christmas

NYC-based indie film & content studio Bindery is behind a new holiday campaign for sock company Bombas. The spots shine a light on how Bombas socks are the most comfortable socks in the history of feet; and also the best gift in the history of the holidays.

In two 30-second spots, we are introduced to three families who take reminiscent uncomfortable holiday moments to new heights. There’s an aunt whose obsessive doting on her dog makes for an interesting dinner; a dad with a penchant for peculiar family photo shoots; and a grandma who shows up to her son’s house with a surprise guest.

Bombas - Give Everyone Bombas, Make Everyone Comfortable from Bindery on Vimeo.

The DTC brand wants people to know that Bombas socks are the most comfortable holiday gifts — for the most uncomfortable holiday moments. The :30 commercials (along with two :15 cutdowns) will air nationally on broadcast and cable outlets throughout the holiday season. For every pair of socks it sells, Bombas donates a pair to a homeless shelter — where socks are the #1 most requested item. To date, Bombas has donated over 25MM pairs.

Bombas - Give Everyone Bombas, Make Everyone Comfortable (Aunt Kathy) from Bindery on Vimeo.

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Agency/Production: Bindery

Creative

Director: Raúl B Fernández

Founder: Greg Beauchamp

Executive Producer: Carter Collins

Executive Producer: Andrea Theodore

Producer: Drew Toresco

Creative Director: Paul Spelman

Client: Bombas

Chief Brand Officer: Randy Goldberg

Chief Creative Officer: Aaron Wolk

VP, Content: Jessica Krantz

Copywriter: Sam Bartos

Categories: Underwear, Clothing and Fashion

KBPR, Tue, 12 Nov 2019 12:49:03 GMT