Bomb Pop Breaks into the Metaverse to Bring Ice Pops to Virtual Restaurateurs

Bomb Pop, America's favourite ice pop brand, has entered the world of Roblox, teaming up with Restaurant Tycoon 2 to bring the joy and delight of their snack time staples to the virtual world for the first time ever. In addition to adding Bomb Pops to the classic Restaurant Tycoon 2 menu, Bomb Pop is excited to apply its signature look to a curated selection of limited edition restaurant merchandise - all unlocked by virtual sales within Roblox's beloved Restaurant Tycoon 2 game.

The partnership, forged by Business Agency GALE and Gaming Agency Moonrock, marks a first for Roblox's Restaurant Tycoon 2 in branded food partnerships - and a first for Bomb Pop as well as their first time entering the metaverse. Players will have the opportunity to creatively expand their restaurant décor and menu through an immersive branded collaboration that combines personalisation, customisation and community.

“We're grateful for this opportunity to break Bomb Pop into the metaverse for the first time, opening up new and engaging ways to connect consumers," said GALE chief innovation officer Ben James. "This initiative marks an exciting milestone in the ever-evolving landscape of immersive experiences and we’re excited to partner with Moonrock Labs in bringing it to life.”

When it comes to new platforms and new opportunities, Bomb Pop is no stranger. Since 1955 when the brand first launched its signature red, white and blue rocket shape, Bomb Pop has been emblematic of exploration and possibility. In partnering with Restaurant Tycoon 2, Bomb Pop is taking possibility and exploration to another level - a virtual level. Bomb Pop is excited to introduce an innovative concept that immerses Bomb Pop into the landscape of teens and tweens, allowing them to seamlessly interact with their favourite frozen treat through a virtual landscape for the very first time.

"We are thrilled to be able to bring the fun and creativity that Bomb Pop inspires to the virtual world," said Alnese Thomas, senior brand manager of Bomb Pop, "We are honoured to be partnering with Restaurant Tycoon 2 to introduce Bomb Pop to the digital restaurant ecosystem for the first time. Inspired by opportunity, we are always looking for innovative ways to introduce the fun of Bomb Pop to new audiences, and this partnership is an exciting next step.

In addition to menu incorporation, players will also have the opportunity to purchase limited edition Bomb Pop elements ranging from classic restaurant staples to go-to accessories to fantastical new décor elements - all of which are designed to add individuality to the ambiance of a player's metaverse establishment through the virtual sale of Bomb Pops.

To play, be sure to check out Restaurant Tycoon 2 on August 22nd here. IRL Bomb Pops are available nationwide at your favourite grocery retailers for a standard retail price of $4.29 for a box of 12 1.75 oz Pops. To find Bomb Pop at a location near you, visit here.