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‘Bolt Gold’ Nissan GT-R Charity Auction

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Japanese car manufacturer to offer specially gold-painted GT-R 2013 model

‘Bolt Gold’ Nissan GT-R Charity Auction

 

Usain Bolt, the world's fastest man, is taking his passion for speed and performance, and his desire to help others, and applying them to charity. A unique 2013 model year ‘Bolt Gold’ GT-R will go to the highest bidder in a global online charity auction to be held on eBay from November 22 to December 2, 2012.
 
The highest bidder in the charity auction will become the owner of the one-of-a-kind ‘Bolt Gold' GT-R, a 2013 model year Nissan GT-R painted the same gold color that left a lasting impression on Olympic champion Usain Bolt at a fan appreciation event hosted by Nissan in Yokohama on October 11. All proceeds from the charity auction will benefit the Usain Bolt Foundation, which was established to support educational and cultural opportunities for children and young people in Bolt's home country of Jamaica.
 
 
Usain Bolt teamed up with Nissan in June 2012 as a brand ambassador, and he recently became the company's honorary ‘Director of Excitement’ for the new Nissan ‘What IF_’ global brand campaign. As part of this expanded partnership with Bolt, Nissan is preparing a special 2013 model year Premium Edition GT-R, painted ‘Bolt Gold', for the charity auction. The car will feature a gold plate embossed with Bolt's signature and his autograph.
 
It will be built to the performance specifications conforming to regulations in the winning bidder's country of residence. Nissan plans to deliver the car to the winner in March 2013.
 
The car will be auctioned on eBay Motors. Please see the eBay Storefront page at www.NissanGoldGTRAuction.com. The online listing can be accessed by people in regions around the world, and bidding will be open to residents in countries where the Nissan GT-R is currently sold. Bidding is set to begin at 12:00 GMT on Thursday, November 22, and ends at 11:59 GMT on Sunday, December 2. Bids will be limited to residents of countries where the GT-R is currently sold. Please refer to the corresponding Nissan Global Facebook page for more information, including FAQs and applicable regions.
 
All proceeds from the online charity auction will go directly to the Usain Bolt Foundation, established by Bolt to give back to his community and help children in Jamaica.
 
"This project excites me because it brings together my passion for speed and excellence, and my desire to help kids and young people," said Usain Bolt. "Thanks to Nissan, all the revenue from the GT-R charity auction will be donated to the Usain Bolt Foundation, which will go directly to children to help develop their education and allow them to participate in sports. It warms my heart to help kids and young people who are in the starting blocks of life, and it would be wonderful if someday this activity leads to a 'Second Bolt.'"
 
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TBWA Worldwide, Thu, 22 Nov 2012 11:58:58 GMT