Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Bollywood Director Shoojit Sircar Captures Family Tension in Bid to Support Mothers

Creative 381 Add to collection

BBDO Gurgaon created the work for All Out, the Mosquito repellent brand which presents ‘tough moms’ to explore Indian family dynamics

Bollywood Director Shoojit Sircar Captures Family Tension in Bid to Support Mothers
Whether they’re feeding the kids sugary treats before dinner or undermining a carefully balanced nap routine, it seems there’s nothing grandparents love doing more than meddling with parenting. A new campaign for SC Johnson-owned mosquito repellent brand All Out is tackling the more extreme examples of this with a tension-fuelled ad that urges families to back tough mums.

The campaign has been created by BBDO Gurgaon and is directed by acclaimed Bollywood director Shoojit Sircar. It depicts an awkward family meal at which a strict mother is being undermined by her disapproving mother-in-law – and, oh boy, the spot is unflinching.


The commercial will be accompanied by a TV panel discussion, encouraging families to engage with the debate and talk more about how they can support each other to raise children. The campaign comes with the call to action #StandByToughMoms.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Dialogue

Categories: Stationery, Home

BBDO Asia, Fri, 23 Feb 2018 12:35:49 GMT