Mon, 09 Nov 2020 12:35:50 GMT
VMLY&R Peru and Alicorp show us in a different way the main benefit of its product Bolivar detergent: a cleaner that has the function of restoring intensity to dark clothes, based on a special formula that renews the fibers of the fabric.
The goal of the campaign was to raise awareness about this particular product, since it is not very well known that it is in fact it is a very good detergent, but since it is a portfolio extension and is very niche. They never made a special campaign to highlight its main benefit.
VMLY&R Peru wanted to go all in and be disruptive so it found an opportunity to get out of the classic detergent print: which shows you a side by side of the garment before and after using it and we decided to go for a print ad with no garments at all, but still, you can see the benefit of restoring intensity to dark garments in a subtle way.view more - Creative
Chief Executive Officer : Eduardo Grisolle
Executive Creative Director : Christian Sánchez
Senior Creative Copywriter : Jhona Gibson
Art Director : Frank Chara
Account Director : Sara Roif
Account Supervisor : Anne Achata
Account Executive : Valeria Bernal
Final Artwork : Nicki Meléndez
Categories: Home, Cleaning ProductsVMLY&R LATAM, Mon, 09 Nov 2020 12:35:50 GMT