Boldspace Appoints Aivory Gaw as Chief Brand Officer

Boldspace has announced the appointment of former WPP and L’Oreal executive Aivory Gaw to the newly-created role of chief brand officer.

Aivory will sit on the agency’s management team, leading all brand, creative and advertising activity and teams. She joins Boldspace from WPP, where she was global business development director, leading the group’s work with GSK. She was previously at AKQA, with a seven-year stint spanning senior roles across strategy, client services and business development leading work for clients including Nike, Danone, Kimberly Clark, and LVMH Group. Before going agency-side, Aivory created digital marketing and campaigns for Lancôme at L’Oreal in Paris.

The appointment marks the second senior hire for the 18-month-old agency in recent months following the appointment of Steph Bailey as chief communications officer from Omnicom agency FleishmanHillard in November. Boldspace now has 25 staff and works with more than 30 clients including the Post Office, Silverstone and Mental Health First Aid England.

Nick Ford-Young, co-founder at Boldspace, said: “Aivory is an incredibly exciting addition to the Boldspace management team, bringing exceptional experience and talent across brand strategy, planning, business development and innovation. As we push to make data and creativity simultaneously accessible, meaningful and empowering for all brands, Aivory’s appointment as Chief Brand Officer feels like another giant and important step towards this vision. We are hugely excited about the world-class team we continue to build, with Aivory now at the heart of it.”

Commenting on her appointment, Aivory Gaw said: “What Boldspace has achieved in a short amount of time is incredible. The vision of making data and creativity accessible is easy to believe in, but what’s more impressive is the action taken to prove this ambition with the BoldLensTM platform. What’s even more impressive is the team and culture that embody the company, especially during the extraordinary times we live in today. I believe that Boldspace has a great future ahead, and I am honoured to be part of it.”