Bolder Takes You through Epic CGI Landscapes with Cycling Brand ASSOS of Switzerland Spot

Bolder has worked on this high energy film for Assos in partnership with agency Identity. Bolder directed in conjunction with Identity, then shot and produced all of the film including CGI and music.

The project sees an expansion on the idea of the Swiss development ‘lab’ and furthers the epic CGI Assos landscapes in a fast and disruptive edit. Live action shoot footage of the full Dyora range is synced, cut-up, glitched and stylised to capture the integrated ‘layering system’ of the pieces in powerful, full-speed cycling action. 

In typical Bolder style, macro 3D animation, abstracted renders and detailed material simulations are used to communicate the unique properties of the products. All carefully crafted with a generous helping of post-production effects to generate a strong motion language for the piece. Kaleidoscopic manipulation and digital glitches are woven into the sequence to enhance the powerful sound design.