Boca Jrs.’ Fans Are Able Shake Any Stadium

The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move.

 

The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph.

 

The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world.

 

To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands.

 

The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.

 

View the video below:

 

 

Credits

 

Agency: BBDO Argentina

Executive Creative Directors: Ramiro Rodríguez Cohen / Rodrigo Grau

Innovation director: Alejandro Gowland

Art director: Joaquín Campins

Copywriter:  Roberto Espino

Account team: Paz Goicoa / Nicolás Trovarelli Head of Production: Veronica Zeta

Producer: Rodrigo Lema

 

Production company: Sake

Project director: Pedro Saleh

Executive producers: Nicolás Ferrero/Pedro Saleh

Producer: Nicolás Ferrero

Integration director: Rodrigo Elizalde

Tech director: Eduardo Imasaka

AV director: Joaquín Elizalde

Music: Leandro Drago