Toronto-based agency Bob’s Your Uncle has developed a rebrand for Platinum Naturals, an award-winning, Canadian manufacturer of high quality supplements.
Launched at the Canadian Health Food Association show in Toronto last month, the rebrand includes logo, website and packaging design. Developed after extensive consumer and retailer research, the rebrand conveys Platinum’s premium positioning in the natural health products market and their core values of purity, integrity and efficacy. Featuring dramatic black packaging accented with bright colours and a responsive design website, the rebrand sets the stage for Platinum’s continued product innovation and position as the leading premium brand of natural health products in Canada.
“It was a perfect project for us,” said Deborah Arbus, VP of Strategy at Bob’s Your Uncle. “We’re focused on helping brands find and communicate their purpose both within their organizations and externally, and working with Platinum allowed us to capture the essence of a very special brand.”
“We had very big expectations for this project,” said Doug Carey, Marketing Director for Platinum Naturals, “Bob’s Your Uncle exceeded all of them by a large margin and the feedback we’ve received from our employees, retailers and customers has been overwhelming and exceptionally positive.” “The new drop image on packaging and the tagline ‘Better Health Through Better Absorption’ really communicates our unique oil suspension delivery system.”
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Strategy: Deborah Arbus
Digital: Jonathan Kirsten
Art Direction: Daryl Klein
Copy: Brian Flay
Design: Jennifer Abela-Froese