Whalar, the influencer marketing company that launched in 2016 and has grown to partner with over 150 of the world’s best-known brands, announces some exciting additions to the team:
- Bob Greenberg, the legendary founder of R/GA who has been a pioneer in the advertising and communications industry for nearly four decades, has joined the board of Whalar as Vice Chairman.
- Roxanne Taylor, who has been named amongst Forbes ‘World’s Most Influential CMO’s’ and served as the CMO of Accenture from 2007 – 2018, has also joined the board of Whalar.
- Rob Horler, the former COO of Quantcast and former US CEO of Denstu Aegis, is now joining Whalar as President and COO after having been an early investor and served on the board since its inception.
Since launching in March 2016 the team at Whalar has grown to nearly 100, is still the only influencer company to be an official partner of Facebook, Instagram and Snap with offices in Amsterdam, Austin, Berlin, London, Los Angeles, New York, Malaga and Singapore.
With a mission of ‘Liberating the Creative Voice’, coined by Whalar chairman and advertising legend Sir John Hegarty, the belief at Whalar is that when approached the right way, influencer marketing creates invaluable opportunities to make brand advertising more personable, more culturally relevant and more effective.
This stems from the fact that the Whalar approach to influencers, or creators with influence as we like to call them, is to work with those that they believe are representative of a new and exciting community of niche publishers that span all themes, communities and geographies. All you need to know is which are the right publications to work with, the right audiences to reach, and how to evaluate impact. This is exactly what Whalar provides: a scalable and professional process that comes through the combination of our proprietary platform matched with the expertise of our experienced team.
Neil Waller, co-founder of Whalar, says: “It’s been a humbling journey in just 3 short years and I couldn’t be prouder of the team we’ve assembled, the investor base we have and the work we’re doing for our clients. However, what excites me most, we’re just getting started and with the addition of Bob, Roxanne and Rob to the Whalar family, I’m excited for what the future holds.”
Sir John Hegarty adds: “Whalar has seen the future and brands want to be part of it. By placing creativity at the heart of its offering Whalar are seeing dynamic growth. Managing that growth with best people is essential. Whalar wants to be the youngest grown up on the block. That's why the appointment of Rob Horler as President & COO is a major coup, as is Bob Greenberg becoming vice President and Roxanne Taylor of Accenture joining the board, marks the next great phase in Whalar's growth. Watch this space!”
Bob Greenberg says: “I'm very proud to include Whalar as an alumnus of our R/GA Ventures program, and to now have an even closer participation as an investor and Vice Chairman. Whalar's approach syncs perfectly with our “transformation at speed” mantra - distributed, networked creative solutions that let them move faster on behalf of clients, and at considerably lower rates, without sacrificing quality.”
Roxanne Taylor says: “I was impressed with the incredible job Whalar is doing at solving many of the challenges facing marketing executives today. Specifically, Whalar provides; a solution to reinvent the way creative is built for a mobile-first world, and access to a diverse talent pool that is agile, on-demand, multi-disciplined and available worldwide 24/7. When you consider the quality of the work being produced and combine that with the potential cost savings and speed versus legacy frameworks it's not hard to see why Whalar is seeing strong demand and has grown so fast.”
Rob Horler adds: “For the past two years Whalar has been an incredible growth story. This growth has been driven by a deep understanding of how to collaborate with influencers around the world in partnership with some of the world’s biggest and most innovative brands. Every piece of work is underpinned by a fierce commitment to great creativity and great ideas and I am looking forward to being part of the next phase of Whalar’s exciting journey as they continue their mission of liberating the creative voice of influencers around the world.”