Leo Burnett Beijing hired Director Matthias Zentner for their latest BMW campaign for China. Entitled 'Dark Light Theatre', the commercial promotes the Night Vision Pedestrian Recognition System of the BMW 535 Li.
Filmed on location in Shanghai, the spot features dancers from the prestigious Cloud Gate Dance Theatre of Taiwan. Produced by Filmate via Oxygen Content with Post-production handled by Velvet MedienDesign in Munich.
BMW Night Vision, with pedestrian recognition offers additional safety when driving at night, enabling the driver to identify people, animals and other objects ahead of the car before they are illuminated by the beam of the headlights. The Night Vision system works using an infrared camera integrated into the front end of the car which sends real-time video images to the on-board monitor. The video data is analysed by a control unit, which uses intelligent algorithms to detect pedestrians, cyclists and animals, for example, who are near the road and in danger of being hit by the car. The system singles out pedestrians and cyclists who are on a pre-determined collision course with the car. If the system identifies danger, the driver is given a visual warning signal on the monitor and in the Head-up Display.
Leo Burnett Beijing, China
Executive Creative Director: Nuno
Executive Producers : Lee Li Min & Priscilla He of Filmate
Director : Matthias Zentner
Director's Producer : Jaclyn Tze Wey of Oxygen Content, Singapore
DOP : Rob Malpage
Velvet MedienDesign, Munich
Post Producer : Gustaf Richter & Oliver Loessl
Editor : Anja Rosin
Flame Artist : Sylvia Roessler
Nuke : Manuel Voss
Telecine : ARRI Munich
Music/Sound Design : 2AM, Malaysia