BMW Motorrad USA Names Tombras Advertising and Social Media Agency of Record

BMW Motorrad USA announces the appointment of Tombras as its new advertising and social media agency partner of record. BMW Motorrad celebrates its 100 Year Anniversary in 2023 and recently posted its best sales results ever, delivering 202,895 motorcycles and scooters to customers globally and 17,690 2-wheeled BMWs to customers in the U.S. in 2022.

Tombras, founded in 1946, is one of the top independent agencies in North America with over 450 employees and an impressively diverse portfolio of partners. Tombras will help BMW Motorrad USA build on its continued success and help share the love and passion for motorcycling with new and existing riders.

“It is not a coincidence that we have chosen Tombras as our new creative partner in such an important year as our 100th Anniversary,” said Luciana Francisco, Head of Marketing and Product, BMW Motorrad USA. “After all, you only get to celebrate such an important milestone once and you have to do it right. Everyone here at BMW Motorrad is so very passionate about not only our motorcycles but about Making Life a Ride and excited about Tombras helping us share this love with the riding community.”

“Finding ways to engage the passionate BMW Motorrad community and continuing to evolve and future proof the brand while attracting a new generation of riders is exciting to our team,” said Dooley Tombras, president, Tombras. “Working on an iconic brand like BMW Motorrad presents a huge creative opportunity for Tombras, and we are excited to get started.”