BMW i Launches Lunar Paint, the Next Step in Electric Driving
FCB Inferno worked with BMW for the premiere of its April Fools Day campaign
BMW i has launched an innovative new feature that helps to push the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle.
BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.
Sue Pernova, BMW innovation director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”
FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.
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Creative Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Copywriter: Lisi Davis
Art Director: Cicely Alderson
Producer: Clare Dyer
Senior Art Director: Rob Farren
Senior Copywriter: Ben Usher
Artworker: Steve Clark
Managing Partner: Katy Wright
Senior Account Manager: Barnaby Kelly
Account Manager: Emma King
Director of Communications: CC Clark (EMEA Director of Communications and PR)
Categories: Automotive, CarsFCB Inferno, Mon, 01 Apr 2019 09:42:34 GMT