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BMW i Launches Lunar Paint, the Next Step in Electric Driving

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FCB Inferno worked with BMW for the premiere of its April Fools Day campaign

BMW i Launches Lunar Paint, the Next Step in Electric Driving
BMW i has launched an innovative new feature that helps to push the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle. 

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further. 

Sue Pernova, BMW innovation director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.” 

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.


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Creative Agency

Creative Agency: FCB Inferno

Chief Creative Officer: Owen Lee

Copywriter: Lisi Davis

Art Director: Cicely Alderson

Producer: Clare Dyer

Senior Art Director: Rob Farren

Senior Copywriter: Ben Usher

Artworker: Steve Clark

Managing Partner: Katy Wright

Senior Account Manager: Barnaby Kelly

Account Manager: Emma King

Director of Communications: CC Clark (EMEA Director of Communications and PR)

Genres: Comedy

Categories: Automotive, Cars

FCB Inferno, Mon, 01 Apr 2019 09:42:34 GMT