Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BMW Breaks a World Record in Laser-Powered Film from Carnage

Creative 142 Add to collection

Oisin Tymon makes directorial debut with new spot from Jun von Matt AG

BMW Breaks a World Record in Laser-Powered Film from Carnage

BMW has broken a new world record with its latest spot created by Jun von Matt AG, 'The Laser Record'. Directed by Carnage's Oisin Tymon (former series producer on Top Gear) and produced in collaboration with Hochkant Film, the spot sees the new M2 - equipped with a mega powerful laser - compete for the balloon-popping world record on a dark, futuristic set. 

A truly mesmerising laser show, the spot marks Oisin's directorial debut. 

"The brief from Jung von Matt was quite loose - they wanted to break real records, and were keen to tap into my experience of devising and executing these kind of never-done-before, real stunts," comments Oisin. "The creatives at JvM were great to work with throughout - they wanted to push the boundaries and show the dynamism of the M2 (a super-hot little car), in a unique way."

The stunts in the film were indeed real, but the team wanted to make sure the spot didn't feel like a filmed 'event'. "I bought in the idea of the studio to establish the concept, and to shoot the stunt at night to add the drama and mystery," said Oisin. "That stark graphic look and the ‘Stranger Things’ sound composition work really well together I think."

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: Hochkant Film & Carnage

DOP: Ekkehart Pollack

Producer: Micha Schmidt

Music

Composer: Simon Heeger @ 2WEI Music

Sound Design: Simon Heeger @ 2WEI Music

Offline

Editor: Alexander Jurkat

Creative Agency

Creative Agency: Jung von Matt AG

Group Creative Director: David Leinweber @ Jung von Matt

Genres: Visual VFX, Action, Drama

Categories: Automotive, Cars

Carnage, Wed, 01 Aug 2018 12:58:27 GMT