Every once in a while a game changing baby product hits the market.

FCB Inferno are very proud to be working with BMW on such a product; the launch of revolutionary baby boots. Using BMW xDrive technology, parents can see a marked improvement in their child’s walking performance:

Carpet. Ceramic tiles. Varnished wood. A change of surface can change everything for a child. BMW xDrive Baby Boots, with intelligent, dynamic control, react to the slightest wobble and change of terrain. This enables perfect weight distribution, fully harnessing the power of each leg and using it most efficiently. The result is maximum walking pleasure for your child and pure toddling confidence.

Print ads have run nationally today, and a review of the product from a netmums vlogger can be seen here.