BMGPM Are Inviting Kids of Creatives to Design Cover Art for New Album

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A fun and inspired activity for the kids, giving them the chance to feature on BMGPM’s latest compilation album, 'In This Together'
BMGPM Are Inviting Kids of Creatives to Design Cover Art for New Album
If we could highlight one great thing that has happened in the last few months, it’s the solidarity we have shown to one another, looking out for our neighbours, and being in this together. Inspired by the good that has shone through in these dark times, BMGPM have created a compilation that reflects this sense of community and togetherness.

Throughout this period, they have been working hard to present additional opportunities and initiatives for the creatives in our community but this time they want to get some different creatives involved… the kids!

Adapting to working from home hasn’t come without its challenges, none more so than mixing full-time childcare alongside the 9-to-5. This initiative aims to offer a creative, exciting experience for your children. And for yourself - a little respite while they’re entertained. 

This new competition asks kids to design the cover art for BMGPM’s new compilation album, In This Together. The cover art should look to reflect the solidarity we have witnessed throughout this period and what it means to be ‘in this together’. The winning entry will be what is judged to be the most creative, original and best aligned with the brief of portraying “togetherness” and “community”.

LBB speaks to some of the competition judges to find out what they’re hoping to see and what togetherness and community mean to them.


Q > How was the idea for the Kids Cover Art Competition born?

Thomas Cottrell, account executive > The idea for the Kids Cover Art Competition was born originally through creating a compilation that reflected a lot of briefs we have received during lockdown. 

Michael Cromwell, director, sales & marketing > We were inspired by the content being created in the world of media during the lockdown. We saw far more adverts showing togetherness and out-of-the-box thinking whilst creating content with minimal resources. 

Thomas > The tone of music brands are using during this period really reflects the sense of togetherness and community that we also witnessed in difficult times. As the album was born from a nice sentiment we thought it would be great to have some special artwork that really works with this.

Michael > We were also conscious that several parents have had to juggle both their jobs and childcare, so wanted to give the kids a task to do and immortalise their artwork on one of our album covers. 


Q > How would you describe the overall mood and feeling of the album 'In This Together'?

Thomas > I’d describe the mood to be compelling - a soundtrack that really makes you believe we will get through these difficult times, with tracks which are reflective and sentimental yet also powerful and moving. 

Michael > The tracks we’ve chosen range from emotive to uplifting to cover the changing feelings throughout the crisis. We wanted to focus on the positives so we can look towards the future of making things better as a community.

Alex Crabbe, junior manager, digital marketing > The album oozes confidence, strength, empowerment and pride. It’s full of some really nice instrumental pieces but it also has some massive, catchy vocal tracks. 


Q > What do 'togetherness' and 'community' mean to you?

Michael > The most important aspect of any tough situation is knowing that nothing is achievable on your own. It’s times like these that the importance of working together has truly come to light. Helping those who need it more and coming together as a community to celebrate the NHS - I feel this has really helped us all to keep positive.

Hayley Eagle, account manager > During these times of uncertainty, togetherness and community have never been more important. I love seeing families, friends, neighbours and even strangers come together to help each other, whether it be making shopping trips, collecting medicines, providing support or just a little natter over the garden fence! Spreading positivity and hope to those who need it.  


Q > How can art be used to help bring people together?

Alex > Art is a platform for expression, or at least, it should be. Whether it is art in the traditional sense or things like film and literature - it all involves creativity. We may disagree on the quality of a piece of ‘art’, but at least it sparks discussion and debate, bringing people together.

Hayley > Art can be enjoyed at all ages and all levels. An inspiring example of the nation coming together can be seen in windows throughout the UK. Families and neighbours all sharing artworks of rainbows to make people passing by smile, conveying solidarity and offering a message of hope. A perfect illustration of a nation coming together with art to support the community.


Q > Who is on the panel of judges that will select the winner of the competition?

Michael > We have our internal group of judges from within the team and we’re also hoping for one artist from BMG to give their vital eye on finding the next petit Picasso!  


Q > What elements are you looking for in the judging process?

Michael > We want to see how each individual portrays their idea of togetherness and community. We’re not looking for the most technically brilliant drawing or piece of art, but more what is original and signifies what it is to be in this together.

Thomas > Winning designs will be those which are personal and reflective of the warmth you can kind find in being part of a community during difficult times. But also originality and creativity will be key – working in music we are always looking for originality and creativity to shine through.

Hayley > Kids have a perspective on things that as adults we have lost. They are more inquisitive, have more freedom of speech, and more imagination as they don’t yet have the restrictions adults have learned, like rules and social expectations. So I am looking forward to seeing their interpretation of this project, and the whackier the better in my opinion!


Q > What advice do you have for the kids entering the competition?

Thomas > Be as creative as you can. Anything goes with this, draw something, make a collage, take a photo.. but most importantly have fun with it!

Michael > Get creative and don’t be afraid to use lots of colour! So many people don’t think they’re good enough at art, but it’s all subjective so just have a good time with it. Even some scrawly lines could be the next masterpiece!

Alex > Have fun. If you aren’t having fun when you’re doing something creative, don’t do it!

Hayley > Get creative and have fun! Make it colourful, add textures, layers and a splash of your personality. Just let your imagination run wild!


Entries close on Friday 26th June at 6pm. To enter the competition, please click here.
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