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BMF Throws Down the Freshest Beats for Latest ALDI Campaign

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Christopher Hill directs series of jammin' new spots through Exit Films

BMF Throws Down the Freshest Beats for Latest ALDI Campaign

ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. 

Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, dance and R&B) were written and produced by BMF and Rumble Studios, delivering the freshest tracks for ALDI’s fresh offering.

“ALDI offers the same high quality for low prices in its fresh food as it does everywhere else, but shoppers still have their doubts. With ‘So Fresh’ we created a fresh take on the ‘celebrity chefs hugging farmers’ approach that the rest of the supermarket category relies on” explains BMF Planning Director, Ali Tilling. 

“If you’re trying to show everyone how much you love tomatoes it makes total sense to write a love song to them, then shoot a Boyz 2 Men style music video in their honour.”  said BMF Creative Director, Alex Derwin.“We had great fun collaborating with Chris at Exit and Rumble Studios, and I think it shows in the work.”

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Music Production: Rumble Studios

Production Company

Director: Christopher Hill

DOP: Lachlan Milne

Production Company: Exit Films

Producer: Jodi Matterson

Post Production / VFX

Post Production Company: AltVfx

VFX Supervisor: Jay Hawkins


Editor: Stuart Bowen

Creative Agency

Art Director: Nicole Hetherington

Client Servicing: Dan Lacaze

Copywriter: Simon Fowler

Creative Agency: BMF

Designer: Lincoln Grice

Executive Creative Director: Cam Blackley

Planner: Ali Tilling

Producer: Fiona Gillies

Senior Account Director: Aisling Salmaggi

Genres: Music performance

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 04 Jan 2016 10:56:10 GMT