Tue, 11 Nov 2014 16:33:20 GMT
P&O Cruises has launched its biggest advertising campaign yet, via BMF urging ‘Earthlings’ to be free and move to another world, as P&O Cruises repositions itself under the ‘Like no Place on Earth’ tag line.
The multi-channel campaign that seeks to convert ‘Earthlings’ into ‘Cruiselings’ rolls out across Australia and New Zealand this week.
BMF Executive Creative Director Cam Blackley said: “Our purpose is to rid the planet of Earthlings. That’s a phenomenal brief and lofty goal but we believe we can do it peacefully through the promise of greater freedom.”
P&O Cruises invites Earthlings to meet Cruiselings at www.befreeearthlings.com. Using first person video storytelling, the Food Fanatic, the Adventure Lord and the Now Girl tell their stories and show Earthlings how best to be free on a P&O Cruise.
P&O Cruises’ fans can also win a place on the inaugural cruise of one of its newest ships, Pacific Aria, by composing their own 30-second song online with a special ship horn keyboard. The custom-built keyboard replicates the sound of a ship horn to allow users to play or compose their own music. The winning song will actually be played by the ship’s horns.
P&O Cruises Marketing and Distribution Director Simon Cheng said: “P&O Cruises is about to enter a new era of cruising with its biggest ever fleet, so we really wanted an advertising campaign which would make people appreciate how a cruise holiday takes you to another world, free from the routine of life. This campaign really conveys the feeling of escape, freedom and space that a P&O cruise delivers.”view more - Creative
Advertiser: P&O Cruises
Post Production Company: Method Studios
Edit Company: The Butchery
Editor: Dan Lee
Artist: City of Prague Philharmonic Orchestra
Music Production: Rumble
Director: The Glue Society (Matt Devine)
DOP: Russel Boyd
Executive Producer: Pip Smart
Production Company: Revolver
Developer: James Blundell, Chris Lo
Digital Production: Jo Cooper
Producer: Leia Collingwood-Smith
Technical Lead: (Director) Mark Ellis, (Lead) Sam Power
Creative Agency: BMF Sydney
Art Director: Rita Sterne, Bradley Averill
Copywriter: Jonty Bell, Lucy Kough, Jessie Jordan
Designer: Matthew Hughes
Executive Creative Director: Cam Blackley
Group Account Directors: Anthony Moore
Planner: Simon McCrudden
Producer: Jenny Lee-Archer
Categories: Travel, HolidayBMF, Tue, 11 Nov 2014 16:33:20 GMT