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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film
21/06/2018
Group745
Advertising Agency
Sydney, Australia
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The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple's personal assistant Siri
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For the third consecutive year, TEDxSydney has selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'.

Says Millicent Malcolm, creative, BMF: "Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to? Our film tracks down Siri's sister who was born with a lightening quick brain, but a shitty voice."

Says James Dive, director: "Siri has never sat quite right with me. She's always been a bit...off. So when I learnt she was in fact a fraud it all made obvious sense. I fell instantly for the script and the plight of Sara, her sister, who is builtMeet Sara 3.jpg of brains and heart. Her struggle resonated. It is a film for all the Sara's."

The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney. "Meet Sara" plays at 3:01:22: https://tedxsydney.com/live


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