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BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film

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The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple's personal assistant Siri

BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film
For the third consecutive year, TEDxSydney has selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'.

Says Millicent Malcolm, creative, BMF: "Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to? Our film tracks down Siri's sister who was born with a lightening quick brain, but a shitty voice."

Says James Dive, director: "Siri has never sat quite right with me. She's always been a So when I learnt she was in fact a fraud it all made obvious sense. I fell instantly for the script and the plight of Sara, her sister, who is builtMeet Sara 3.jpg of brains and heart. Her struggle resonated. It is a film for all the Sara's."

The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney. "Meet Sara" plays at 3:01:22:

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Production Company

Production Company: Scoundrel Films

Executive Producer: Adrian Shapiro

Director: James Dive

DOP: Jordan Maddocks

Producer: Morgan Benson-Taylor

Post Production / VFX

Post Production Company: The Butchery

VFX Supervisor: Drew Downes

Producer: Rose Harding


Editor: Daniel Lee

Creative Agency

Creative Agency: BMF Sydney

Executive Creative Director: Alex Derwin

Executive Producer: Jenny Lee-Archer

Production Assistant: Beatrice Osborne

Creatives: Millicent Malcolm


Sound Company: Rumble Studios

Producer: Michael Gie

Genres: People, Storytelling

Categories: Short films, Short Films and Music Videos

BMF, Thu, 21 Jun 2018 02:33:00 GMT