Mon, 12 Aug 2013 04:08:32 GMT
BMF Melbourne has again teamed up with RYOBI to promote the One+ power and garden tool range.
The new 45-second commercial features four teams racing to complete a D.I.Y. relay. Using the interchangeable battery as a baton, they demonstrate the utility and sheer breadth of RYOBI One+ range.
“With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the RYOBI One+ system, underpinned by the news of the new, more powerful Lithium+ battery” said Michael Mclean”, National Marketing Manager for RYOBI.
Art Director & Copywriter:
Chris Andrews & Callum Fithardinge
James Bilaver & Rhys Thomas
Michael McLean & Jane Bergin
view more - CreativeBMF, Mon, 12 Aug 2013 04:08:32 GMT