BMF Promotes RYOBI

BMF Melbourne has again teamed up with RYOBI to promote the One+ power and garden tool range.

 

The new 45-second commercial features four teams racing to complete a D.I.Y. relay. Using the interchangeable battery as a baton, they demonstrate the utility and sheer breadth of RYOBI One+ range.  

 

“With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the RYOBI One+ system, underpinned by the news of the new, more powerful Lithium+ battery” said Michael Mclean”, National Marketing Manager for RYOBI.

 

 

Creative Director:
David Klein
Art Director & Copywriter:
Chris Andrews & Callum Fithardinge
Agency Producer:
Melanie O’Rourke
Account Management:
James Bilaver & Rhys Thomas
Director:
David Klaiber
Production Company:
Plaza Films
Client:
Michael McLean & Jane Bergin