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BMF Promotes RYOBI

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Putting the One+ power and garden tool range through it's paces

BMF Promotes RYOBI

BMF Melbourne has again teamed up with RYOBI to promote the One+ power and garden tool range.


The new 45-second commercial features four teams racing to complete a D.I.Y. relay. Using the interchangeable battery as a baton, they demonstrate the utility and sheer breadth of RYOBI One+ range.  


“With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the RYOBI One+ system, underpinned by the news of the new, more powerful Lithium+ battery” said Michael Mclean”, National Marketing Manager for RYOBI.



Creative Director:
David Klein
Art Director & Copywriter:
Chris Andrews & Callum Fithardinge
Agency Producer:
Melanie O’Rourke
Account Management:
James Bilaver & Rhys Thomas
David Klaiber
Production Company:
Plaza Films
Michael McLean & Jane Bergin


view more - Creative
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BMF, Mon, 12 Aug 2013 04:08:32 GMT