BMF Promotes Andy Ford

Creative agency BMF has promoted its Lead Data Scientist Andy Ford to Data Analytics Director. 

Ford’s new position will deepen BMF’s analytic and data capabilities, with a strong emphasis on commercial creativity. Ford will report to Simon McCrudden, Executive Planning Director.

Ford has been enriching BMF’s Planning Department since 2010 with his talent in analysing and generating insight, from the huge volumes of data produced by loyalty programs, CRM, POS and organisational information systems. Most recently he has been helping push BMF’s analytical and CRM offering, with some key wins for the agency in this space.

Ford has over 12 years’ experience from the UK and Australasia and has gained international experience across all spectrums of marketing analytics. His client list includes Sainsbury’s Nectar loyalty scheme, O2 customer analytics, Virgin Media, Volkswagen, P&O, Country Road, The Athlete’s Foot and Commonwealth Bank.

Simon McCrudden, BMF’s Executive Planning Director says, "Andy is the brightest and also the most normal data analytics person I've ever met. Super smart, very focused on uncovering insights that transform businesses and help create better work, but explained in a way that even my 4 year old could understand. Increasingly, data analytics is forming the basis of everything we do strategically at BMF from social strategies to major campaigns as well as world-class CRM programs. We are delighted to give Andy this opportunity to elevate data analytics to become a core part of the overall BMF offer."