Continuing the 'Like Like' campaign for Aldi, BMF Sydney has launched the ninth in a series of spots for the supermarket chain, named 'Dishwashing Liquid'

An ALDI spokesperson said: "The ALDI Exclusive brands are a key point of difference in the market, this campaign should increase awareness of the products in a humorous way.”

The campaign is running online and social together with in-store, catalogue and print.