BMF Continues Motivational Aldi Campaign

BMF are continuing their quest to get pumped up and motivated with the latest installment of their new campaign for supermarket Aldi. The star of the campaign is perma-tanned motivational speaker Jimmy Masters, who sees shopping as the perfect window to self-improvement. The campaign has been created to celebrate the Aldi Awards and the supermarket's range of award-winning products.

Executive Creative Directors: Carlos Alija & Laura Sampedro

Creative Directors ALDI: Alex Booker & Philip Sicklinger

Art Director: Bradley Averill

Copy Writer: Jonty Bell

Managing Parther: Stephen McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Executive: Siena Shuttler

Strategy Planner: Ali Tilling

Director: Trevor Clarence

Production Company:Jungleboys

Producer: Sarah Nichols

Post Production: Method Studios

Editor: Drew Thompson/Mark Bennett

Sound: Rumble Studios

Agency TV Producer: Mel Herbert

Agency Art Buyer: Rachel Lounds

Photographer: Mat Baker

Stills Production Company: Louis & Co

Media Planning and Buying: Maxus

Client: Sam Viney