Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BMF Australia Wins Golden Account

Hires, Wins & Business 195 Add to collection

Agency to breathe new life into the iconic bakery breakfast brand.

BMF Australia Wins Golden Account
George Weston Foods (GWF) has appointed BMF as its lead creative agency for its bakery breakfast brand Golden, following a competitive pitch.

Best known for its gloriously spongy, holey crumpets, Golden is an iconic brand that's been in Aussie households since the 1950s.

With 33% market share, it's the leading brand in Bakery Breakfast, as well as a true market leader in Crumpets, with 9/10 crumpets sold being Golden. Despite this success Golden Crumpets has further potential for growth - particularly outside of the colder months.

Says Stephen McArdle, managing director, BMF: "George Weston Foods is a FMCG business that still believes in the power of their brands and the difference brilliant creative ideas can make and are prepared to invest in those beliefs. We look forward to rising to the challenge and breathing new life into the icon that is Mr Golden and his rather scrumptious crumpets."

Says Graeme Culter, marketing and innovations director, GWF: "We recognise the huge opportunity to grow the Bakery Breakfast category and we plan to kick off a new multi channel campaign later in the year that will leverage Aussie's love for Golden to bring more joy into people's lives."

Says Cam Blackley, executive creative director, BMF: "It's a great populist brand and a uniquely odd product that has fun at its heart, and that's right in our wheel house."
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BMF, Mon, 01 Aug 2016 04:26:58 GMT