The Clio Sports Awards has just revealed its 2017 Grand Winners in a ceremony at the Capitale in New York.
BMF and Football Federation Australia (FFA) have been awarded two Grand Awards for "You've Gotta Have a Team"
in the Direct and the Public Relations medium. This result adds to the
two Golds in PR and Direct and one Bronze in Social, announced last
Says Cam Blackley, BMF ECD (pictured above on stage at the ceremony
accepting the awards): "To be honoured and acknowledged in the world's
most sophisticated sports market is humbling. It demonstrates that you
don't need a mega budget to grow your code. You just need a great idea
and a kid that just had to have a team."
Clio Sports Awards is an event honouring creative excellence in sports
marketing and advertising. Annually, sports marketing executives,
commissioners, broadcasters and athletes alike, convene to select from
an international pool of submissions. Nike, Under Armour, Gatorade,
North Face, Foot Locker, ESPN, Adidas and the Paralympics 'We're the
Superhumans' are among the world-class sports brands that have
recognised this year.
BMF and FFA's campaign 'You've Gotta Have a
Team', is the true story of one kid - Yoshi, a 10-year-old,
football-crazy kid - who inspired millions to pick a Hyundai A-League
team to call their own. As a result, the A-League broke its
club membership record, and increased game attendances and TV
viewership. All this contributed to the FFA signing its biggest TV deal
in the history of the league.
Earlier this year, the campaign was also recognised with two One Show Merit Awards and a coveted D&AD Wood Pencil.Click here
to see the other Grand winners.