BMB Neon Refresh Batiste’s Social Media

BMB Neon is thrilled to announce winning the Batiste Social Media account in a two-way pitch. Church & Dwight, owners of the number one Dry Shampoo brand have appointed BMB Neon to manage strategy, content and community management plus extend their already-thriving social media programme into Instagram. The programme will support Batiste’s extensive product range and inspire the audience with refreshing styling ideas.

Batiste is the nation’s 7th largest Shampoo brand and has a number of new products entering the market in 2013, all of which will be hero’d in the campaign. Batiste currently have a Facebook community of over 80,000 and a highly engaged Twitter following of over 17,000, which BMB Neon plan to grow in reach and engagement using a combination of creative comms and analytics.

Jessica Rowley, Director of Social Media: “BMB Neon’s ‘Science Meets Comms’ approach to Social allows clients to get the best of BMB’s creativity and know that the day to day plans are completely robust and based on data and numbers, not instinct or pre determined times and frequencies. This is a great opportunity for us to continually optimise the great foundations laid by the previous agency in an important year for the brand.”

Jo Marshall, Marketing Manager, Batiste: “We’re thrilled to be working with BMB Neon. Their clear understanding and knowledge of the digital science of Social Media teamed with exciting creative content assured me they were the right agency for Batiste.”