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Creative in association withGear Seven
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BMB LLP Presents Pussy
18/01/2013
Group745
Advertising Agency
London, UK
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First brand work for the natural energy drink
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Beattie McGuinness Bungay has developed the first brand work for the natural energy drink, Pussy.
 
It is part of a multi-million pound large format outdoor launch campaign and features a number of executions that playfully make inference to the Pussy brand name.
 
BMB took a minority share-holding in the Pussy brand in 2011 and have worked as strategic and creative consultants since then. Pussy, which was founded by Jonnie Shearer in 2007, has the support of Holly and Sam Branson who are also shareholders. The product is uniquely 100% natural.
 
 
Last year Pussy secured distribution in Tesco and Selfridges and plan to drive awareness on the back of the campaign. The high profile media campaign is being managed directly by JC Decaux.
 
Jonnie Shearer, founder of Pussy Natural Energy Drinks commented "We're delighted with our first full national campaign. Pussy is a great, 100% natural product and is unique in that it has no chemicals at all. Of course it tastes great for it. The campaign is fun and playful and will get us talked about."
 
Dan Gregson, Managing Director of BMB said "The large formats lend themselves to impactful, brave and fun work. And that's exactly what we've done for Pussy - a brave and fun client."
 
Credits
 
Project: Drinks Pure
Client: Jonnie Shearer, Pussy Magnate, Pussy Drinks Ltd.
 
Creative agency: Beattie McGuinness Bungay LLP (BMB LLP)
 
Copywriters: Christopher Keatinge & Daniel Bennett
Art directors: Bil Bungay
 
Typographer/Designer: Dan Forde 
 
Retouching company: King Henry London 
 
 

 

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