BMB India, a joint-venture between Trevor Beattie’s BMB and Madison World, has won the account for Hamilton account.
According to Prabha Prabhu, CEO of BMB India, the agency originally pitched for only one of the Hamilton Houseware brands, but they were awarded two brands, Milton and Treo Glassware. “Milton was one of our clients earlier. We used to handle this account in the late 90’s. In June when I had the creative team in place with Raj Nair as my Creative head, I decided to contact our old client Hamilton. We made a strategy and creative presentation for the brand Treo Glassware. The work was truly BMB quality – very edgy. Hence it was no surprise to me that we won not just Treo Glassware but also the Milton Thermoware brand. Work for the two brands starts immediately since both the brands become very active during the festive season. I am glad to be associated with Milton once again.”
Both Milton and Treo are the flagship brands of Hamilton Houseware. Since inception in 1972, Milton has been in the forefront of innovation. It keeps launching innovative new products that help solve people’s day to day problems; whether it is the Crisp Casserole that keeps rotis hot and crisp and does not allow it to go soggy or the Electric Tiffin that allows you to have piping hot food even at the office. The other brand TREO is a collection of glassware from across the world.
This win comes hot on the heels of the recent account win of Leapfrog Holidays. BMB India is the advertising unit of Madison World, a diversified Communication Group with 22 units across nine specialized functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.