The fast-growing digital platform for small-holder farmers Wefarm
, has appointed independent London-based creative agency BMB
, to update their brand and reflect its mission to facilitate the success of the small-scale farming community. BMB’s brief is to update the Wefarm brand to reflect its vision: for every small-scale farmer to be able to connect with the people and resources they need to achieve their full economic potential.
Today, Wefarm is empowering over two million platform members to know more, buy smarter and sell better - enabling them to gain a fairer position in the global economics of the supply chains they participate in. The small-scale farming community has often been disconnected from this opportunity as hundreds of millions of farmers are disconnected from the internet, something that Wefarm is solving by making its platform accessible even via SMS - so all farmers can join and benefit from the advantages of a well-connected community.
Alex Sonnenberg, Wefarm VP of growth, said: “As Wefarm enters the next stage of its growth, we wanted an agency partner who could bring that vision to life for our community.” Wefarm raised $13 million in a Series A round of funding announced in October 2019. So far, 5.6 million farming-related questions have been asked, and farmers have shared over 11 million responses to help. Wefarm’s members have also saved over $300,000 in total on farming inputs through the Wefarm platform thanks to community buying power.
David Bain, founding partner of BMB, said: "Wefarm are an incredibly exciting and ambitious business. Farming is mankind’s oldest route to prosperity, so we are incredibly proud to help Wefarm bring the possibilities of technology to empower small-holder farmers everywhere”. Small-scale agriculture is the world’s biggest industry on earth, producing 70% of the world’s food, and employing over one billion people worldwide. But the community is largely disconnected - from the internet, their wider community, and their collective buying and selling power.
Wefarm has created a platform to solve this problem for farmers even if they don’t have access to the internet. By using a free SMS service, farmers can connect with the community’s marketplace and share or access knowledge to answer their farming questions.