Blur Group, the s-commerce company ahead of Advertising Week Europe, announced further diversification of their services, as they launch video services to add to their existing eight categories which include marketing and design. The new video category means blur Group is now able to offer a full range of video and advertising services, challenging the stronghold of traditional big agencies.
What is s-commerce, or 'services-commerce'?
Just as Amazon and Ebay transformed the way we buy goods online via a trading platform with e-commerce, blur Group's s-commerce platform matches buyers and sellers directly. Buyers - in this case brands needing video or TV advertising expertise - upload a brief which is screened by blur at a pre-determined price. The site then accepts pitches from its database of 40,000 expert service providers and blur shortlists the best three. The buyer then makes the final call.
Video Services will launch for both buyers and sellers when the new platform upgrade blur 4.0 goes live in May, building on the success of video projects already available via blur's Design and Marketing categories. A preview of the site can be seen Here. The service will create a more agile, transparent and streamlined market for customers looking to create content for brands looking to break into the world of TV and online content publishing.
The move comes as video content continues to drive the digital landscape and the lines between content providers and content publishers continue to merge. Video content is now the leading way in which consumers are engaging with published content, whether it be traditional TV media or accessed online through mobile and tablet devices.
In 2013, digital video accounted for 18% of total advertising spend within the UK and the total value of video advertising within the UK grew by 86% year on year to a value of £135.2million. Within the last three years, video advertising spend has grown by 487%.*
Dorothy Mead, Chief Acquisition Officer, blur Group, commented:
"Businesses increasingly need video and there is an incredible array of expert providers around the globe who can deliver. Our global exchange platform gives them access to each other while taking the stress out of the briefing, pitching and delivery process. Those in the video creation industries are natural innovators who appreciate our platform and will now have their own Exchange support services."view more - Creative