Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Blundstone Appoints BMF as Creative Agency

Hires, Wins & Business 238 Add to collection

BMF has been tasked to create an integrated campaign for the iconic Australian boot brand

Blundstone Appoints BMF as Creative Agency

After a competitive pitch, BMF has been appointed the creative agency for iconic Australian boot brand Blundstone.

Based in Hobart, Tasmania, Blundstone proudly sells its boots to over 50 countries around the world. BMF has been tasked to create an integrated campaign that involves consumers, distributors and retailers globally, to celebrate Blundstone’s 150th anniversary in 2020.

Making everything from work and safety footwear, to mining boots, to boots found on fashion runways from Melbourne to Milan, Blundstone has won design and innovation awards across the globe.

Says Alex Derwin, ECD, BMF: “Blundstone is a such an iconic Aussie brand with an amazing product that has proven to be tough to conquer the world, comfortably. We’re itching to support this iconic brand in throwing one hell of a 150th birthday bash… and we’re inviting the whole world along to celebrate.”

Says Adam Blake, global head of brand, design and consumer engagement, Blundstone: “We’ve been preparing for this celebration for some time now, 150 years is an incredible achievement for any brand and we have a lot of people to thank for that. We’re excited to work with the team at BMF, throughout the process they demonstrated not just a great understanding of our brand but also a clear approach to global communications.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Shoes, Clothing and Fashion

BMF, Mon, 08 Jul 2019 03:01:28 GMT