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Blue Zoo Crafts Stylish Abstract Film for ASICS Ekiden Challenge

06/10/2020
Animation
London, UK
99
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Edelman teamed up with Blue Zoo to communicate the Ekiden rules

The ASICS World Ekiden 2020 is the ultimate team challenge, taking virtual racing to a new level. Inspired by the heartbeat of Japanese running culture, this innovative virtual relay race, the ASICS World Ekiden 2020, challenges teams of six runners to compete and collaborate towards a shared goal – the marathon. This new virtual running event is like no other, promoting community and connection among runners across the world.

Agency, Edelmen, teamed up with Blue Zoo to make an engaging and exciting film designed to communicate the Ekiden concept, it’s rules and ultimately be a call to action for would-be participants to download the app and join in.

Director, Dane Winn, said: “An Ekiden is all about teamwork, passion, pride and dedication. Through abstracted characters and visuals we were able to communicate this in a universal way, whilst giving the film a stylish and unique tone of voice”

The film and Ekiden app both go live on October 1st.

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