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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

“Blue Essence” Nissan Infiniti’s New EMERG-E Electric Concept Car

05/04/2012
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Launching the sports car in a beautiful and exciting way

 

 

“Blue Essence”, created for Nissan Infiniti’s new EMERG-E electric concept car and shown during the 2012 Geneva Motorshow, illustrates what you’d see if you devised a new form of lightning that’s made up of three components with different characteristics - seductive, mysterious and powerful. 

 
Launching the sports car in a beautiful and exciting way.
 
To see the work, click here: http://bit.ly/zTqJNa
 
Year: 2012
Client: Nissan
 
Agency: TBWA ELSE
Creatives directors:Adam Mandelstam & Fabian Braun
Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen
Agency producer: Emilie Prud’homme
 
Production company: Passion Paris Productions
Executive Producer: Marc Bodin-Joyeux
Producer: Emilie Walmsley
Direction / Art Direction / Animation: Polynoid
CG Artists:Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper
 
Sound: Michael Fakesch
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