“Blue Essence”, created for Nissan Infiniti’s new EMERG-E electric concept car and shown during the 2012 Geneva Motorshow, illustrates what you’d see if you devised a new form of lightning that’s made up of three components with different characteristics - seductive, mysterious and powerful.
Launching the sports car in a beautiful and exciting way.
Agency: TBWA ELSE
Creatives directors:Adam Mandelstam & Fabian Braun
Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen
Agency producer: Emilie Prud’homme
Production company: Passion Paris Productions
Executive Producer: Marc Bodin-Joyeux
Producer: Emilie Walmsley
Direction / Art Direction / Animation: Polynoid
CG Artists:Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper
Sound: Michael Fakesch