With the Tokyo games kicking off officially today, TBWA\Chiat\Day LA wanted to share another fun, bite-size social-first initiative that launched today from the brand.
This time, TBWA\Chiat\Day LA introduces 'Xtremes Medal' – a medal made out of spicy Blue Diamond Xtreme Almonds.
For a chance to win one of the extremely limited medals, fans can tweet #TasteOfVictory when their favourite athlete wins in Tokyo and tell us if they’ll do the biting for them.
Debuting throughout the Tokyo Games and on the USA Surf Team’s channels, the 'Taste of Victory' campaign, created in partnership with TBWA\Chiat\Day LA, launched with a promo video engaging fans to participate. Additional activations will include product placement, influencer engagement, and static and video social posts.
This is the latest in a string of social first activations by Blue Diamond who recently carved fans faces into almonds and launched its TikTok channel with a 6-series Musical that showed the love between banana and almond.