Blue Cross Appoints M&C Saatchi Group

Blue Cross, the UK pet charity founded in 1897, has appointed M&C Saatchi Group following a competitive pitch.

 
M&C Saatchi will be working with Blue Cross to achieve a step-change for the charity, developing breakthrough creative to drive awareness, build engagement and increase support.

 
Their remit is all-encompassing, from data strategy to advertising, content, CRM, social media, consumer PR and media planning and buying. The appointment includes M&C Saatchi, M&C Saatchi Milk (data strategy), M&C Saatchi PR and Walker Media.

Kim Hamilton, Chief Executive at Blue Cross, said: “We’re very excited to appoint M&C Saatchi Group after a thorough process involving some of the best agencies in the UK. Together we aim to increase the awareness of our work to allow Blue Cross to help even more pets. Demand for our services continues to rise, and many pets still face an uncertain future. We need more supporters in order to meet that demand. Working with M&C Saatchi will help us achieve a breakthrough in awareness and see the increased support we need to stop the suffering of thousands of vulnerable pets.”
 

Camilla Harrisson, CEO at M&C Saatchi, added: “You’d be hard pushed to find a team with more ambition and passion than Blue Cross. From the very start of the process we found a shared belief in how breakthrough creativity can drive the engagement and support needed to build on the fantastic work they are already doing. Across the Group we are looking forward to working with them to help drive further support for this very special charity through brutally simple creative work.”

 
M&C Saatchi Group has previously developed campaigns for a number of charities, including The BeatBullying Group and Kids Company.