senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Bloomberg Media Highlights the Transformative Power of Context to Discover the Business Story in Everything

14/09/2023
Production Company
Los Angeles, USA
194
Share
Campaign from Wieden+Kennedy New York was directed by Reset's Axel Byrfors

Bloomberg Media today launched its new brand campaign, ‘Context Changes Everything’. Created in collaboration with agency Wieden+Kennedy New York, the campaign brings fresh perspective to Bloomberg’s smart cross-platform business news, for a range of leaders at the intersection of markets, technology, culture and global issues.

The campaign illustrates Bloomberg Media’s brand purpose: to help modern leaders effect more impactful, intentional and positive change – for their careers, for their businesses and for the people around them. In this moment when news consumption patterns are changing and journalism is being disrupted, readers and viewers come to Bloomberg Media for exactly the kind of context that it has been delivering for decades – fact-based, drawing connections across the globe and between data points.

‘Context Changes Everything’ features real Bloomberg stories to bring context to life and raise awareness of its unique point of view on the world, revealing just how comprehensive a Bloomberg business story really is, through three powerful shorts entitled Sand, Office and A.I. Each spot addresses a core topic that showcases Bloomberg reporting, capturing the transformative power of context revealed by looking at the world through a business lens.

With the tagline after each short: ‘Context changes how you see things. Context changes how you change things. Context changes everything’, the campaign aims to demonstrate the breadth and quality of context Bloomberg Media offers through its content.

"We make every business and journalistic decision with our audience as the priority, and it's clear to us, as the world and media landscape change, that our readers and viewers want more context from the news and information we deliver,” said M. Scott Havens, Bloomberg Media CEO. “The 'Context Changes Everything’ campaign demonstrates our unique approach to unwrapping and dimensionalising the business story at the heart of the news– and what a Bloomberg.com subscription and access to our video and events platforms gets you daily. The collaboration with Wieden+Kennedy New York helped enhance the voice and visuals for this work and show the strength of our connection to 100 million modern business leaders, as we continue to market to and grow that audience.”

The campaign will run across social media platforms LinkedIn, X and Facebook and out of home across NYC including on bus shelters, train stations, JFK and Laguardia airport, train stations (Grand Central, Penn Station and NJ Path station in NYC) and taxi and rideshare tops.

"We were drawn in by Bloomberg Media's urgency for forward progress in the world. It's not about just helping modern leaders get ahead, it's empowering them to affect more communal change with the common ingredient that’s so often missing — context" said Jiah Choi, president, Wieden+Kennedy New York.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Reset
Touching Hands
Riyadh Season
11/09/2024
11
0
Sleep Active
Apple
13/08/2024
17
0
Staring Out The Window
Fulton Lights
13/08/2024
13
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0