Insight-powered digital agency Bloom Worldwide, has been selected by leading British luxury experience brand, Goodwood, to help optimise social media activity across its broad portfolio of venues and events, which include Goodwood Racecourse, Festival of Speed, Goodwood Revival and Golf at Goodwood.
Following a competitive pitch process, Goodwood and Bloom Worldwide will collaborate on a strategic multi-phased project, where online and social media insight will be analysed to develop accurate audience profiles for each venue and event.
By understanding exactly where each audience congregates online and on which social media channels they are most active, Bloom will enable Goodwood to consolidate its numerous social media identities and ensure that it optimises its social media engagement efforts, introducing social business best practice around audience targeting.
Phase one of the campaign will also establish Bloom’s actionable content recommendations and lead to the creation and distribution of relevant content via Goodwood’s online and social channels, increasing audience engagement around each venue and event.
Will Robertson, Head of Digital Marketing, Goodwood Estate, commented: “We've enjoyed a high-level of user engagement through our social media channels, specifically around the unique live social event experiences we've created. But we're constantly looking at new ways to raise the bar of creating meaningful and reciprocal rich content experiences that can be shared and enjoyed with our global fans, and that’s why we’ve got involved with Bloom Worldwide.
Bloom Worldwide stood out as having a clear and insight driven approach that would enable us to completely refocus and consolidate our social media platform and content strategy. We look forward to building a successful working partnership.”
Kate Cooper, Managing Director, Bloom Worldwide, added: “We’re incredibly excited to be embarking on this journey with Goodwood which is one of an increasing number of organisations which are realising the impact and benefit that insight-driven social media can deliver across their entire business.
“With a world-class portfolio of venues and some of Europe’s most exciting and loved events, working closely with Goodwood to optimise all of its social media activity is something we are extremely pleased to be a part of.”view more - Hires, Wins & Business